LiXiaoting

About

With experience in the hearing aid industry, I've planned product experience events and science lectures, managed channels, and handled To B/To C businesses.

What I do

• Event planning and execution
• Strong logical thinking ability
• ensuring smooth progress from planning to implementation

Experience

1. 2022-07-01 – 2022-10-311. Execution of offline promotion activities Participated in 24 offline activities such as "Community Hearing Health Science Popularization", responsible for the entire process of material preparation, on-site customer guidance, and data statistics, and output a review briefing after the activities to support optimization; 2. User research and strategy assistance Conducted lightweight demand research targeting the elderly/nursing home groups, sorted it into a report, and provided a market basis for adjusting the focus of product promotion.

   Beijing

2. 2022-11-01 – 2025-07-31During this tenure, I held the position of Marketing Specialist and was primarily responsible for the following work content: 1. Market Trend Monitoring and Strategy Support Responsible for comprehensive research (including data collection and analysis) on industry policies and competitors' publicity dynamics, and building an information database; outputting the "Monthly Market Analysis Briefing" every month to support the team in adjusting publicity strategies and helping to improve the efficiency of quarterly material iteration by 20%; 2. Brand Voice Expansion and Content Collaboration Leading the design docking and implementation of brand publicity materials (product manuals, posters, etc.), and controlling the brand's visual and content tone throughout the process; linking with the content team to optimize communication materials, coordinating with media resource maintenance, and supporting the expansion of brand exposure channels; 3. Full-Process Planning and Execution of Offline Activities Independently coordinating the full process of 8 industry exhibitions (including visual planning, material preparation, on-site scheduling, and effect evaluation), with an average of over 1,000 customers acquired per event, exceeding the target by 15%; outputting a review report after the event to optimize the conversion logic of subsequent events; 4. Resource and Budget Control Establishing a publicity material library (including version management) and SOP for remote scheduling, improving the team's material retrieval efficiency by 30%; coordinating the procurement of event materials, with annual material expenditure 8% lower than the budget, ensuring the timeliness of event resource supply; 5. Cross-Departmental Collaboration and Event Implementation Docking with the design and sales teams to complete customized publicity materials; assisting in the implementation of 20 brand promotion activities, aligning the execution rhythm and brand tone, and providing event data to assist in the evaluation of sales strategies.

   Shanghai

Education

1. 2022-09-01 – 2022-06-30BaiSe University

   Major in Marketing. During college, I served as the League Secretary of the class, Assistant to the Counselor, member of the Student Union, and member of the Party Branch. Also won the third prize in the National Internet Innovation and Entrepreneurship Competition, and successfully obtained the project approval for the College Students' Innovation and Entrepreneurship Program.

   BaiSe GuangXi